With so many different channels available for marketing you might be surprised to find out that email is consistently ranked by marketers as the most effective channel for awareness, acquisition, retention and conversion.

It’s also a very effective channel for permission marketing. People only hate receiving emails that they don’t want to read. They love receiving emails with valuable information that they want to read.

  • Don’t take our word though, check out some of these statistics about email marketing.
  • 95% of people who opt-in to receiving brand emails find them somewhat or very useful.
  • 72% of people prefer to be contacted by companies through email rather than the phone or other mediums.
  • 70% of people say they regularly if not always open emails from their preferred brands.
  • Email marketing averages an ROI of $38 for every $1 spent.
  • Email is 40 times better for acquiring customers than social media sites.


Email Integrates with Other Marketing Channels

Customers jump around from channel to channel during the purchase process.

One of the major benefits of email marketing is that it can easily be combined with your other digital marketing strategies.

For example email can be used to make your subscribers aware of your other marketing efforts (sales, contests, etc.).

Your email subscribers are much more likely to share your content across social media. This makes email perfect to integrate with your social media strategy.

Writing a personalized message with a fountain pen

The Importance of Email Personalization

When formulating an email marketing strategy personalization is very important.

Personalization reduces unsubscribe rates, increase click through rates and has a major impact on revenue.

50% of people unsubscribe from email lists because of irrelevant emails.

When emails are personalized the click-through rate is 2.5 times higher.

Furthermore, 63% of email recipients delete emails they don’t like without even opening them.

After personalizing their emails 95% of marketers according to this survey saw their open rates increase by 5 to 10%.

There are many ways to personalize emails such as using names, social profiles, demographics, location, transaction history and more.

Test out different types of personalization and find out which works best for you.


Email is Preferred by Millennials

Millennials might not use email as their number one form of communication but surprisingly enough it’s their preferred way to be contacted by a brand.

This survey from Adobe found that 58% of Millennials prefer to be contacted by a brand with email.

Another survey found that of people aged 19 to 34, 73% of them preferred that brands contact them with email.

Young people sign up for emails mainly to receive promotions and product information. 47% of them however sign up simply because they love the brand.


In Conclusion

There are many much more exciting, flashier digital marketing channels out there for sure.

It’s clear though that email isn’t going away anytime soon.

With it’s incredible ROI, low cost and being the preferred contact method for so many different people it should definitely be a part of your digital marketing strategy.