Work Experience
I have a great deal of experience doing marketing, web design and other work both full-time and in a consulting or freelance role.
ALLNatural Nutritional Products Inc.
Marketing and eCommerce Manager: June 2012 to Present
ALLNatural Nutritional Products Inc. is a startup located in the U of M Smartpark that produces nutritional supplements such as Resveratrol. I currently manage all of their marketing and eCommerce. I build their website and online store at www.annp.ca, designed the packaging for their products, designed promotional materials, run online advertising campaigns, develop marketing plans and strategies and more.
The Dilawri Automotive Group
Senior Marketing Coordinator: February 2011 to October 2014
During my time with the Dilawri Automotive Group I was in charge of all the marketing and advertising for 7 dealerships (Car?Sales, Service and Parts departments) and 3 other automotive service businesses. I reported directly to the CEO Ashok Dilawri, the General Managers of each dealership, the Service Managers of each dealership and the Parts Managers of each dealership. I had two other employees in the Marketing Department who reported directly to me.
I managed all of their traditional advertising which included print advertising, radio advertising, television advertising and outdoor advertising on billboards, buses, etc. I scheduled everything, managed budgets, coordinated everything and produced all advertising creative.
I also managed all of the group’s digital advertising including multiple social media accounts for each dealership, multiple blogs for each dealership, lead generation sites, micro-sites, online advertising, search engine marketing. I built brand new websites for each dealership saving the company $15,500 a month in website fees. I also used my search engine optimization skills to more than double traffic to each site which resulted in more than double the amount of leads per month.
I also developed the strategy for the group’s private sales which involved targeting specific customers, creating targeted?offers for these customers,?designing?micro-websites to register for the sale as well as planning follow-up. These private sales resulted in hundreds of vehicles being sold.
Freelance and Consulting Work
For several years now I’ve been doing freelance and consulting work helping companies with their marketing strategy, online advertising, web design, search engine optimization and more.
Some of the companies I’ve worked with include:
